Insight Mailer

Facebook ads are the most powerful, cost-effective and scalable tool to  improve and grow your Amazon rankings   and sales.  It also builds viewership over the years that in-turn increases your sales ultimately. Why Facebook? Why not any other social media platform? Facebook has more than 2 billion active users monthly.  Facebook’s targeted ad tool  is quite sophisticated, that showcases your ad to people who are most likely to convert. The tool also allows you to showcase your products to people who have otherwise bought your products in the past or have bought similar products. Over time, it is seen that sellers who combine an Amazon Marketing strategy along with a non-Amazon Promotion strategy are sure to increase sales and rankings. With no other obvious social media influencer with a such a huge database of potential customers,  Amazon Facebook Ads  are now a go-to platform to every seller. Interrupted Marketing Facebook ads ...

This blog will take you through few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions. Helps Amazon sellers to understand the geographic reach for the products Understanding Geolocation of customers will get you a clear picture of where maximum and minimum sales come from. And also, will give you an idea of where you have no reach for your products. Helps Amazon sellers to run promotional campaigns more effectively Here I refer promotional campaigns, as retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage  Insight Mailer’s promotional campaigns that can be tailored to target a particular geography. This way, you can prevent rolling out irrele...

For anyone who is selling on Amazon, receiving feedback and reviews is a part of the business. Some may consider it as an integral element, some may consider it an optional element. I will take you through few points why Amazon seller feedback and product reviews are integral, and not an optional part of your Amazon business Amazon seller feedback and product reviews may convince future buyers to make a purchase When potential buyers are going through the product, they definitely read what other buyers have said about your product and sales service. Any feedback or review that is positive can convince new potential buyers to confidently make a purchase from you. If the seller feedback or product review is negative, they may shift to other buyers with good feedback and end up purchasing from them. In this way, you may lose new buyers. Seller feedback and product reviews increase Amazon seller rating Amazon rates their sellers based on few factors, one being negative ...

The blog takes you through few best practices to mark your presence perfectly on Amazon Enhance the way your product is listed Amazon is getting competitive each day with lakhs of products listed and with more than one merchant selling similar kind of products. To convince potential buyers to make a purchase from you, your product page must be impressive and engaging. You can try your hands on Enhanced Brand Content (EBC). Just like the name states, it enhances the way how your product page looks and convinces page visitors to make a purchase from you. This can improve your Amazon sales. Advertise, Advertise.. Anyone can advertise, but an advertising is successful only when it is done right. When it comes to Amazon sponsored product ads, it is very important to perform full-fledged competitive analysis before choosing the keywords to bid for. Product display ads helps you to cross-sell your products and to increase your account visibility Escape from A-Z Guarantee clai...

It is typical to get panic when you hear the term negative feedback. But what if I say negative feedback are good if it is handled perfectly? Here are a few reasons why negative feedback can be good  An opportunity to understand customers expectations Amazon feedback and reviews clearly state customers expectations. They tend to leave a negative feedback when you fail to meet their expectations. You can take this as an opportunity to analyze and understand their needs and expectations.  After having a clear understanding of your customers, always make sure you take an extra effort to provide an improvised version of the product or sales services that can match up to their expectations. An opportunity to understand your flaws and learn from it There can be a few reasons behind the screens for a negative feedback or review. Never assume the reason for yourself. You can take this as an opportunity to communicate with your buyers and understand the actual reaso...

Negative feedback and reviews can let down your credibility and trustworthiness as a seller. It will further bring down your future sales. You can escape negative feedback and reviews by following a few simple yet effective ways. Quality first Always make sure you are selling good quality products on Amazon. For categories like electronic items that require guarantee and warranty details, it is important to list them. If your product is expected to work for 6 months, it sets expectations in the mind of customers. What is it stops working in the first week of purchase? This leaves the customers discontented with the purchase and they may tend to leave a negative review. So always make sure to deliver good quality products on Amazon. Describe the product accurately When customers are going through your product page, there is an expectation developed in their minds. When there is a setback in the expectations, they may tend to leave a negative review. So, always display...

Add a Personal Touch to email Your customer shouldn't feel that a machine is sending out emails. If he/she feels so, there is no way that he clicks through the message. And the email campaign will end up with low conversion rate. This isn’t what you expect from an email campaign.  Right? To give your customer a feeling that the email is addressed to him/her, it is important to personalize the emails. Personalization can be in the form of adding the receiver’s first name in the message. Though you are utilizing email templates, it is advisable to customize it with respect to the audiences. This can add a personal touch to your emails. Frame a Catchy Subject Line The subject line is the first thing that catches the eyes of your customers. Frame a subject line that triggers them to open the email. This can make sure that you get the maximum open rate for the email campaigns. Create Mobile Responsive E-mails Around 70% of the people use mobile to access ...

Optimize your Product Content Branding on Amazon starts right from listing your products on Amazon. Right from framing the product title, phrasing the product description, displaying the images and videos on Amazon. It is a brilliant move to optimize the product title and description with respect to keywords. When it comes to images and videos, make sure that size and resolution are Amazon recommended. Take advantage of Amazon ads You can take advantage of Amazon’s sponsored product ads and product display ads that will help you to build your brand. With sponsored ads, you can also have a control on your ad budget, because you will get paid only for clicks. Here, you need to focus more on choosing the right keywords to bid for. With product display ads, you can increase your brand visibility.  Play around product pricing As an Amazon seller, you are aware that there are thousands of other sellers who are selling the same product as yours. When deciding the pri...

Are you an Amazon seller, who doesn't have a big team to handle your business. Consider bringing in automation. You can save on manpower, as well as time by automating a few activities.  Here is a list of activities you can consider automating to run your Amazon business successfully Pricing your product As an Amazon seller, you are aware that there are thousands of other sellers who are selling the same product as yours. Your product pricing is one of the factors that a buyer will consider when making a purchase from you. If you are fixing the product price higher than the competitive price, there are more chances a buyer will shift to another seller who is selling the product at a lower rate than yours. On the other hand, if you are fixing the product price lower than the competitive price, then the perceived value of your product goes down and buyers will not make a purchase from you. Amazon market is dynamic. Fixing the product price at a constant valu...