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How to grow as a successful online seller in India?

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Following are a few key areas that need huge importance to grow as a successful online seller in India. Pay key attention to logistics Plan and workout on product logistics. Choosing the right logistics solutions provider is the key to delivering the product at the committed time. To have a maximum and vast reach for your products, consider going with the logistics solution that operates nationally. And if the marketplace offers a logistics service, you can consider going forward with it or you can even choose a private logistics provider. It is based on your business requirements. For example, When it comes to Amazon India, there are 4 shipment options available: Easy Ship, Fulfillment By Amazon (FBA), Self-Ship. And the seller can choose the one that best fits the business requirements. Shipment
Options
     Product
      Storage
(Warehouse)
Product
Packing
Product
shipping &
Delivery
Self-Ship      Seller  Seller  SellerEasy Ship      Seller  SellerAmazonFBA     AmazonAmazonAmazonFocus o…

What a seller need to know about Amazon account health?

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About Amazon Account HealthProvides a comprehensive idea of how your Amazon account performs. And there are few performance parameters that are tied to your account health. And every seller on Amazon should be aware of these parameters. This can help them manage their business more effectively, as well as escape the risks of account suspensions. Maintaining good account health will determine if you are going to be sustainable and profitable on Amazon. Order Defect RateAmazon policy is that all sellers maintain ODR rate of less than 1%. ODR consists of 3 different metrics: 1. Negative feedbackA buyer can write negative feedback, in case of any impediments in seller fulfilled logistics. For every negative feedback, you receive the ODR percentage increases. So, it is vital to handle negative feedback perfectly. 2. A-Z Guarantee claimThe claims that can be raised by the buyers against sellers, if the product quality is not as committed (or) if the product delivery exceeds EDD (End of the Deliv…

What a seller need to know about Amazon Seller Flex?

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What is Amazon Seller Flex fulfillment program?Amazon Seller Flex is a fulfillment program with the motive to provide the sellers with more control over their inventory.  The fulfillment program allows sellers to keep all their products in their own warehouse while enjoying the benefits of FBA (Fulfillment By Amazon).  So they can store and pack their products on their own warehouse whilst enjoying the benefits of getting their products shipped in 1-2 days. Eligibility for Seller Flex fulfillment programYou are eligible for Seller Flex fulfillment upon an invitation from Amazon. You cannot directly register for it.  Amazon strategically identifies and invites the sellers based on a few selection parameters. This is how Seller Flex works You can hold your inventory at your warehouseOnce you receive an order, you can process the order in the seller centralMake sure to pack the material with Amazon-branded packaging materialAmazon Transportation System (ATS) picks and ships your order on th…

What are some common Amazon seller mistakes and how to avoid them?

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Selling on Amazon is getting competitive with the vast number of sellers trying to sell their products. Avoiding some common mistakes can help you move forward and be profitable.

Inaccurate product listings
Your products might not be visible to potential buyers if you are listing the products on incorrect product categories, because Amazon algorithm makes product search easier by organizing search based on categories.
And also, since product page is the only way you can communicate with your potential buyers, providing complete and accurate product description is key for good selling. So, always make sure to catch up on all the required pieces of information when describing the product. Adding promotional content or freebies/discount details on product title or description is against Amazon guidelines.
More importantly, missing out on keywords can affect your product visibility on the search results, which can be avoided through a full-fledged keyword analysis and incorporating the relev…

What a seller need to know about Amazon Seller Flex?

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What is Amazon Seller Flex fulfillment program?
Amazon Seller Flex is a fulfillment program with the motive to provide the sellers with more control over their inventory. The fulfillment program allows sellers to keep all their products in their own warehouse while enjoying the benefits of FBA (Fulfillment By Amazon). So they can store and pack their products on their own warehouse whilst enjoying the benefits of getting their products shipped in 1-2 days.
Eligibility for Seller Flex fulfillment program
You are eligible for Seller Flex fulfillment upon an invitation from Amazon. You cannot directly register for it. Amazon strategically identifies and invites the sellers based on a few selection parameters.
This is how Seller Flex works
● You can hold your inventory at your warehouse ● Once you receive an order, you can process the order in the seller central ● Make sure to pack the material with Amazon-branded packaging material ● Amazon Transportation System (ATS) picks and ships your orde…

Tips to perk up your Amazon product landing page

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Amazon being a very competitive marketplace, buyers have a lot of options to go forward with. One of the clever moves a seller can take is converting a product page visitor to a buyer.

Now, arises the question “How do you convert a visitor to a buyer?”
Well, the answer is simple. When the visitor lands on your product page, if he/she feels convinced, then it is definitely a sales-win situation.
Here are a few factors that can be perked-up on your product page to convince the visitors and turn the sales in favor of you.
Product Display
Images can demonstrate a product better than words. If the product images are more convincing, there is a high possibility that the potential buyers will make a positive purchase decision. So, always make sure to optimize the product image before uploading them to the product listings.
Product image requirements, as per Amazon guidelines
● Product images should have a white background ● Good quality product image in the size 1000*1000 pixels is preferable ● Pro…

What are the best solutions for Amazon business?

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Ultimately any solution should focus on boosting sales on Amazon. And, with a huge competition that Amazon holds, improving sales does not come easy.

Firstly, I will speak about a solution that can help you re-engage with your existing customer base. Employing perfect strategies to re-engage your existing customer base is highly essential in today’s market. In lieu to the immense competition that Amazon holds, acquiring new customers is difficult. Insight Mailer, an Amazon customer engagement tool allows you to run promotional (retargeting campaigns) to your existing customer base and can be tailored with respect to various parameters like customer geolocation, high/low selling products. The campaigns are aimed to promote other products on your selling list to them through professionalized email templates, thus increasing sales. You can also tap your repeat customers separately by offering some special discounts and offers to them.
Furthermore, to improve sales on Amazon there are two …

3 ways to remove negative feedback on Amazon?

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1. Amazon will take full responsibility for negative feedback if you are a FBA seller
If you are a registered FBA seller, Amazon takes full responsibility for your product storage, packaging, shipments and customer services.
And hence, any negative seller feedback will be addressed by Amazon with the following message.
This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience.
2.You can contact Amazon to remove negative feedback if the provided feedback violates Amazon guidelines
Amazon has put forward a few guidelines for seller feedback. And, if the feedback provided by buyers violates any of these guidelines, you can contact Amazon to remove the negative feedback.
The feedback is against Amazon guidelines if it falls under any of these below-mentioned categories.
● Review of products mentioned in the seller feedback section ● Any kind of promotional message ● Any kind of offensive language ● Any kind of personally identifiable information
In such cases, s…