Smart Tips to Prepare your Brand for Bigger Impact on Amazon Prime Black Friday 2019

-
Sale! Discount! Festive Offers! Black Friday!
We Indians enjoy crazy shopping sprees, and these phrases always bring out the excitement in us.
On November 29th, Amazon has something amazing in store for all its Indian customers.
Amazon brings Black Friday 2019, which is going to be a greater hit! Customers will be offered the best Black Friday deals of the year.
And, as a brand you may want to make the most out of this opportunity. Here are some smart tips that will prepare your brand for the Black Friday 2019.

Get Ahead of the Crowd

Generally, the big retailers start advertising well before the actual day arrives, which means, deals are available in the start of the month that start getting more aggressive as the Black Friday approaches.
So ideally if you want your customers to know the best Black Friday deals you brand is offering, you must start promoting actively.

Customer Reviews

Your customers speak for your brand. And, online shopping has taken customer reviews to another level.
Research shows that more than 90% of the customers read the product reviews before purchasing it.
Make sure that before you start promoting your brand on Amazon, you have enough and more customer reviews in your favor.

Store Sufficient Inve
ntory

Once you have a concrete advertising strategy in place, be ready to handle large sales volume. Have sufficient inventory in store to ensure that you don’t have to show an “Out of stock” sign soon.
The Amazon Prime Black Friday is full of lucrative deals, which means you need to have sufficient inventory to retain your customers. This also means having a proper shipping system in place.

Put your Strategy in Place

Having a good advertising campaign will take you just half-way towards your target sales number. Ensure that you provide more than the expectations of your customers.
For instance, offer free shipping service.
Research shows that shipping charges cause a majority of customers to abandon their shopping cart. Another way to increase your sales is by offering bundled products.
This will increase the visibility of your offerings as well.
Some more effective measures that can be used to prepare your brand for the Amazon Black Friday 2019 are:
  • Understanding your competitor’s pricing strategy
  • Refining your SEO strategy
  • Analyzing Market Trends
  • Preventing website slowdown
These are all smart ways to make a bigger impact on your sales volume.
Optimize the user experience and achieve your sales target easily on this Black Friday 2019.

Comments

Post a Comment

Popular posts from this blog

Best things to get positive feedback and reviews on Amazon

-
Image
Every seller aspires to get more and more  positive feedback and reviews. And it is truly achievable if you follow a few best practices. List your product accurately You will get positive reviews when you had met customer expectations. With Amazon, you can only provide a virtual representation of the product. You cannot provide the touch and feel of the product. So it is very important to accurately list your product contents. Develop a keyword-rich product title and description. As product title is the first thing that catches the eyes of the customers, it is important to provide important pieces of information in the title. Most of the buyers read out entire product description before making a purchase. So, it is advisable to mention all the details of the product like colour, appearance, material, and size. Images and videos with perfect resolution can give a better virtual representation of the product. All these sets expectations in the customer’s mind and ...
Read more

How to choose the right service provider for Amazon services?

-
Image
As a seller, when you look into the Services tab on your Amazon Seller Central account, there are a lot of choices that are available in front of you. And it is generally typical, to feel perplexed when choosing the right service provider for Amazon services. Before getting into how to choose the best service provider, I will take you through the type of services that are listed in Amazon Seller Central. Imaging Lists the profile of service providers who are involved in product photography, photo editing who delivers sales-ready and high-quality images for the marketplace. Cataloging Lists the profile of service providers who are involved in the complete product listing with keyword enriched product title, description, and digital visuals. Account Management Lists the profile of service providers who offer everyday seller central operations and its insights. Advertising Optimization Lists the profile of service providers who are involved in ful...
Read more

How to increase product ranking on Amazon?

-
Image
Irrespective of the huge competition Amazon holds, every seller on Amazon aspires to achieve good sales. If your products are listed on the first three pages on Amazon, they have higher chances of sales conversion. Amazon algorithm considers few vital factors to determine the product ranking. Pricing You can boost product ranking on Amazon by competitively pricing the products. On the Amazon marketplace, it is highly important to focus on product pricing. And there are a lot of sellers who are into the same product as yours. By pricing the products competitively, your product has higher chances of hitting the top of the search results. This way, you can win most of the sales opportunities. Amazon feedback and reviews Positive feedback and reviews can improve product ranking on Amazon and vice-versa. So, it is highly required to heed attention and take corrective actions for any negative feedback and review that you recieve, and also try to boost the number of po...
Read more