Insight Mailer

Know how to ask: There are a few things you need to consider when requesting feedback from customers. You cannot directly jump in and send an email asking them to leave feedback. First, you need to establish a rapport with them. You can start your conversations by communicating to them about their shopping Experience: For example, Hi Alex, Thank you for your recent Amazon order (Product name; Order Number) I would like to get in touch with you, to understand if you are completely satisfied with your order. If you notice any issues with packaging or shipping, get in touch with us. We are here to fix the issue as early as possible. Secondly, you can send an  email requesting them to leave feedback For example, Hi Alex, If you are happy about the product packaging and shipping, Can you spend a few seconds to leave feedback here? ( Feedback Link) Additionally, let them know that their feedback means a lot to you For example, Can you spend a few seconds...

Amazon now sells millions of products in India and worldwide. When you have a product on amazon, be almost certain you are going to face tough competition from other sellers selling the same or same kind of products. So how do you differentiate yourself or be the first one to be shown to your potential customers? The answer is to have used a proper and most common used keyword as part of your product description. Today shoppers do not filter their search by category. They simply go to the search bar and type their description of what they need. If the exact words are present in your product description, your product will be among the first few to pop up on their screen. And hence your product gets its viewership. This ultimately leads to  improving your   Amazon sales. Types of keywords A brand needs to first identify the keywords it resonates best with. Next use terms that are common language but still describes its product. A mix of both will help rank you...

As you browse through millions of products on Amazon, have you ever wondered how  new products are launched in Amazon? Launching a  new product on Amazon  is one thing, and generating sales is a whole new challenge. Have you heard about the Amazon A9 algorithm? The  Amazon A9 algorithm  is quite distinct compared to Google algorithms. SEO agencies  could help you rank better on Google, but Amazon ranking requires a different approach. Google uses a variety of factors to deliver the best and most relevant search results from reputable sources. Whereas for Amazon, sales is a deciding factor for ranking the products. The higher the sales leads to better ranking of your products. If you are just starting off, this could be a vicious circle. So before you launch your  Amazon product  and fail miserably, take our advice. Read on… Start 7 Days Trial Pack Boost your Amazon sales and Product Reviews GET FREE DEMO Pick a Rank-able...

Following are the reasons that can result in getting your Amazon selling privileges at risk. 1.Relatively high Order Defect Rate (ODR) Any order that has not led to a successful transaction is covered under ODR. Amazon policy is that ODR should not exceed 1% of the overall orders. Any exemption can lead to higher chances of getting your account suspended. 2.Shortcomings of product shipments and logistics Amazon places customer satisfaction first.  Any kind of delay in product delivery or mis-shipments is not what a customer is happy about. Hence, these parameters are taken into consideration for determining the performance of the seller. Higher the percentage of delayed or mis-shipments, higher is the chance of getting your selling account suspended. 3.Listing and selling old items as new ones Amazon provides an exclusive opportunity to sell old items, termed as  ‘Refurbished’ . Amazon policy is that the old items have to be sold only through ‘Refurbish...

Expand your product reach The opportunities are huge, and so will be your online sales . Why do you have to restrict yourself to a single platform, when your customers aren’t concentrated on a single platform, but distributed across various platforms? Extend your product reach to various platforms out there. Invest in good quality content and images Good quality content and images are the only ways product experience is delivered to the buyers. By making it informative and rich, you are taking a step towards triggering a positive purchase decision. On the other hand, detailed product content can help to reduce product return rate, which can be a further advantage to your selling performance. Stick to the guidelines Each and every marketplace out there has a specified set of guidelines which is clearly communicated to the buyers. By keeping your selling activities in line with the marketplace guidelines, you can escape the risks of account suspension. Marke...

I have heard every seller stating “I want to increase my Amazon sales” . Amazon being a competitive market with a lot of sellers, continuous as well as smart efforts are required from sellers end to boost sales on Amazon. Identify unique products to sell If you choose common products to sell on Amazon, you will be one among the thousands of other sellers. But if you choose a unique product to sell, you can at least escape the competition until a new entrant peeks in. Most importantly, never conclude that “I can be successful on Amazon only if I sell unique products”. It can just improve your chances of achieving more sales. Even if you are selling similar or same product like yours, if you pay attention to other important factors, then you can definitely improve your sales on Amazon. Pay attention to the product listing Product listing, if done rightly can improve your product’s chances of ranking higher on the search results. Adding relevant and competitive ke...

This blog will take you through few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions. Helps Amazon sellers to understand the geographic reach for the products Understanding Geolocation of customers will get you a clear picture of where maximum and minimum sales come from. And also, will give you an idea of where you have no reach for your products. Helps Amazon sellers to run promotional campaigns more effectively Here I refer promotional campaigns, as retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage  Insight Mailer’s promotional campaigns that can be tailored to target a particular geography. This way, you can prevent rolling out irrele...

Each and every seller on Amazon aims for the bestseller badge. Here are a few best practices that can be incorporated into your business activities to achieve the same Competitively price your products For a dynamic marketplace like Amazon, pricing of the product should also be dynamic. Fixing product price at a constant value cannot bring in sales for your products. Full-fledged analysis of the market trends is highly important when pricing your products. And also, if it is not done on a continuous basis, it is a major flaw. To improve sales ranking on Amazon, sellers have to price their products competitively in the market. Maintain a good seller metrics Amazon considers the performance of earlier sales as one of the important factors to reward sellers with the bestseller badge. Maintaining a good sales history can help you win the bestseller badge Escape A-Z Guarantee claim A-Z Guarantee claims are raised by buyers against sellers who fail to deliver the produc...

For anyone who is selling on Amazon, receiving feedback and reviews is a part of the business. Some may consider it as an integral element, some may consider it an optional element. I will take you through few points why Amazon seller feedback and product reviews are integral, and not an optional part of your Amazon business Amazon seller feedback and product reviews may convince future buyers to make a purchase When potential buyers are going through the product, they definitely read what other buyers have said about your product and sales service. Any feedback or review that is positive can convince new potential buyers to confidently make a purchase from you. If the seller feedback or product review is negative, they may shift to other buyers with good feedback and end up purchasing from them. In this way, you may lose new buyers. Seller feedback and product reviews increase Amazon seller rating Amazon rates their sellers based on few factors, one being negative ...