Why are seller feedback and product reviews integral part of Amazon business?

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For anyone who is selling on Amazon, receiving feedback and reviews is a part of the business. Some may consider it as an integral element, some may consider it an optional element.

I will take you through few points why Amazon seller feedback and product reviews are integral, and not an optional part of your Amazon business

Amazon seller feedback and product reviews may convince future buyers to make a purchase


When potential buyers are going through the product, they definitely read what other buyers have said about your product and sales service. Any feedback or review that is positive can convince new potential buyers to confidently make a purchase from you. If the seller feedback or product review is negative, they may shift to other buyers with good feedback and end up purchasing from them. In this way, you may lose new buyers.

Seller feedback and product reviews increase Amazon seller rating


Amazon rates their sellers based on few factors, one being negative seller feedback and product reviews that a seller account receives. Negative feedback or review can bring down seller rating. Though you have taken all precautionary measures to avoid negative feedback, there may be a few situations where you have already received negative feedback. In such cases, how you deal with them is highly important. 

Amazon feedback tool like Insight Mailer can help you to deal with negative feedback. The tool will provide you an alert as and when you receive negative feedback from Amazon customers. And it also provides a series of professionalized Email templates that can be triggered to develop a rapport with customers and understand their actual issue. If the issues are reasonable, you can take all possible actions to fix the issue and win back your customers. The customers would even remove negative feedback and replace it with positive feedback.


Amazon feedback and reviews help you win the buy box


Positive seller feedback and product reviews are one of the determinants that Amazon considers when rewarding sellers with buy box. And winning buy box can increase your Amazon sales. So maximizing positive seller feedback and product reviews is an integral part of your business. Considering it as an optional element can let down your chances of winning the buy box.

Amazon customer reviews can increase seller credibility


It is a general tendency of potential buyers to read through the feedback and reviews to understand about other buyers purchase experience. Positive seller feedback and reviews can develop trust and confidence in potential buyer’s mind, that encourages them to make a purchase from you without any second thought. More the buyers trust you, higher is the probability of buying from you and hence higher is your Amazon sales.

Looking to increase positive seller feedback and reviews? You can automate Amazon feedback request with Insight Mailer. The tool provides a range of professionalized Amazon feedback request Email templates that can be triggered at a single click to request feedback from your satisfied customers.

Wrap up


Every seller aspires to win the buy box, achieve high seller rating and win new buyers with credibility. And hence seller feedback and product reviews are integral and not an optional part of your Amazon business.


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