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What does the buy box mean on Amazon? Amazon buy box  refers to a section on the product page which allows buyers to make a purchase via Add to cart or Buy Now. If you use the desktop to access Amazon, the buy box appears on the right side of the screen. In case you use mobile devices to access Amazon, the buy box appears below the product image. What makes winning Amazon buy box a dream for all Amazon sellers? According to recent statistics, there are 3 lakh active seller accounts in Amazon. As an Amazon seller, you are aware that there are plenty of other sellers who are selling the same products as yours. Winning the buy box can increase your brand visibility. So, when a buyer is searching for the product on Amazon, your account will be listed at the top that can attract more sales. What makes you buy box eligible? In simple words,  how well you manage your Amazon business  decides your eligibility for winning the buy box. Amazon has put forward...

Potential buyers usually glance through seller rating before making the purchase decision. Seller rating that is equal to 4, has higher chances of initiating purchase decisions. If the seller rating is low, then the potential buyer may even move to another seller who is selling the same product as yours. This way you will miss out on a sales opportunity. To improve  Amazon seller rating , always aim to delight the customers by providing best of the best purchase experiences Sell only good quality products A good quality product is what a customer expects. Delivering a good quality product can leave the customer satisfied with the purchase experience. This way they will provide good rating for your product and sales service. Provide clear and well-defined product description When a customer goes through the product page, he/she will develop a mental picture of the product. And if a received product is different in size, color or material when compared to the de...

Every seller aspires to get more and more  positive feedback and reviews. And it is truly achievable if you follow a few best practices. List your product accurately You will get positive reviews when you had met customer expectations. With Amazon, you can only provide a virtual representation of the product. You cannot provide the touch and feel of the product. So it is very important to accurately list your product contents. Develop a keyword-rich product title and description. As product title is the first thing that catches the eyes of the customers, it is important to provide important pieces of information in the title. Most of the buyers read out entire product description before making a purchase. So, it is advisable to mention all the details of the product like colour, appearance, material, and size. Images and videos with perfect resolution can give a better virtual representation of the product. All these sets expectations in the customer’s mind and ...

As an Amazon seller, it is quite important that you receive  positive feedback ratings and review  for your products. This will help you understand what customers actually feel about your products. It will also assist you in getting new customers for your products. If you are a new seller, you might find this a bit of a challenge. But, there are some simple steps like the ones given below that you can follow to improvise on your Amazon seller rating. Answer Customer Queries Fast Remember, no concern of your customer is so silly to be ignored. You must please all your customers, irrespective of the number of times they have bought products from you. Take that extra effort to answer any query that a customer may have. While you may not be able to respond to a customer immediately, do get back to him or her as soon as possible. It is ideal to have a turnaround time of 24 hours. This can go a long way in improving your relationship with the customer and thereb...

Sale! Discount! Festive Offers! Black Friday! We Indians enjoy crazy shopping sprees, and these phrases always bring out the excitement in us. On November 29 th , Amazon has something amazing in store for all its Indian customers. Amazon brings  Black Friday 2019 , which is going to be a greater hit! Customers will be offered the  best Black Friday deals  of the year. And, as a brand you may want to make the most out of this opportunity. Here are some smart tips that will prepare your brand for the  Black Friday 2019 . Get Ahead of the Crowd Generally, the big retailers start advertising well before the actual day arrives, which means, deals are available in the start of the month that start getting more aggressive as the Black Friday approaches. So ideally if you want your customers to know the  best Black Friday deals  you brand is offering, you must start promoting actively. Customer Reviews Your customers speak for your brand. And,...

Amazon now sells millions of products in India and worldwide. When you have a product on amazon, be almost certain you are going to face tough competition from other sellers selling the same or same kind of products. So how do you differentiate yourself or be the first one to be shown to your potential customers? The answer is to have used a proper and most common used keyword as part of your product description. Today shoppers do not filter their search by category. They simply go to the search bar and type their description of what they need. If the exact words are present in your product description, your product will be among the first few to pop up on their screen. And hence your product gets its viewership. This ultimately leads to  improving your   Amazon sales. Types of keywords A brand needs to first identify the keywords it resonates best with. Next use terms that are common language but still describes its product. A mix of both will help rank you...

Facebook ads are the most powerful, cost-effective and scalable tool to  improve and grow your Amazon rankings   and sales.  It also builds viewership over the years that in-turn increases your sales ultimately. Why Facebook? Why not any other social media platform? Facebook has more than 2 billion active users monthly.  Facebook’s targeted ad tool  is quite sophisticated, that showcases your ad to people who are most likely to convert. The tool also allows you to showcase your products to people who have otherwise bought your products in the past or have bought similar products. Over time, it is seen that sellers who combine an Amazon Marketing strategy along with a non-Amazon Promotion strategy are sure to increase sales and rankings. With no other obvious social media influencer with a such a huge database of potential customers,  Amazon Facebook Ads  are now a go-to platform to every seller. Interrupted Marketing Facebook ads ...

1.Get started with the business right away Getting started with a business requires licenses, warehousing, retail spacing and a lot of documentation. Skip all these, and Amazon facilitates you to get started with your business right away. In no time you hold a constructive business. A typical business requires capital, marketing strategy, hiring employees. Amazon streamlines and eases the entire process. Furthermore, a typical business requires pulling in customers. But a business on  Amazon already owns huge and extensive customer base upon which the business can be built. 2.Possibility to reach millions of customers across the world Global expansion is a primary objective for both product and service-based business. Expanding a service based business internationally is quite relatively simpler than a product based business. Any kind of product business is location dependent. And taking it on a global scale requires a lot of effort and a great deal of time....

Each and every piece of vital business information is perfectly captured and displayed on the App. The App is user-friendly and allows you to oversee and manage your business just at a glance. It is available both on Google play store and ios store. In simple, anything that you can do on the seller central can be possibly done on the Amazon seller App, which makes it simpler for sellers to manage their business from anywhere and at any time. Important features Add a Product It allows you to create listings on Amazon – product title, description, category and images via the app. There is a camera option available, that allows you to capture and upload product images via the app. Manage Orders It allows you to search orders by ASIN, order ID and product title. It displays every piece of information related to an order such as order date, quantity, and unit price. And also allows you to process the orders such as print packing slip, print tax invoice, refund order, an...