Insight Mailer

What does the buy box mean on Amazon? Amazon buy box  refers to a section on the product page which allows buyers to make a purchase via Add to cart or Buy Now. If you use the desktop to access Amazon, the buy box appears on the right side of the screen. In case you use mobile devices to access Amazon, the buy box appears below the product image. What makes winning Amazon buy box a dream for all Amazon sellers? According to recent statistics, there are 3 lakh active seller accounts in Amazon. As an Amazon seller, you are aware that there are plenty of other sellers who are selling the same products as yours. Winning the buy box can increase your brand visibility. So, when a buyer is searching for the product on Amazon, your account will be listed at the top that can attract more sales. What makes you buy box eligible? In simple words,  how well you manage your Amazon business  decides your eligibility for winning the buy box. Amazon has put forward...

Potential buyers usually glance through seller rating before making the purchase decision. Seller rating that is equal to 4, has higher chances of initiating purchase decisions. If the seller rating is low, then the potential buyer may even move to another seller who is selling the same product as yours. This way you will miss out on a sales opportunity. To improve  Amazon seller rating , always aim to delight the customers by providing best of the best purchase experiences Sell only good quality products A good quality product is what a customer expects. Delivering a good quality product can leave the customer satisfied with the purchase experience. This way they will provide good rating for your product and sales service. Provide clear and well-defined product description When a customer goes through the product page, he/she will develop a mental picture of the product. And if a received product is different in size, color or material when compared to the de...

Managing your  feedback on Amazon  is very essential for you to establish yourself as a much sought after seller on the online platform. Depending on the volume of feedback you get, you can either do this manually or deploy the services of a feedback software like Insight Mailer to help you with this. Getting a good count of positive feedback can increase your chance of being in a buyer’s good books. After all, who doesn’t like to hear a compliment for their products and/or services? This can also in turn increase seller ratings and get you more customers. The following are some ways you can Manage your Feedback on Amazon Get in touch with the customer personally Personal interaction with the buyer can do wonders. Include a note along with the product requesting him/her to leave feedback about your service. Do not forget to mention the link on the Amazon website where you would like the feedback to be posted. If you receive positive feedback, do make it a pract...

As you browse through millions of products on Amazon, have you ever wondered how  new products are launched in Amazon? Launching a  new product on Amazon  is one thing, and generating sales is a whole new challenge. Have you heard about the Amazon A9 algorithm? The  Amazon A9 algorithm  is quite distinct compared to Google algorithms. SEO agencies  could help you rank better on Google, but Amazon ranking requires a different approach. Google uses a variety of factors to deliver the best and most relevant search results from reputable sources. Whereas for Amazon, sales is a deciding factor for ranking the products. The higher the sales leads to better ranking of your products. If you are just starting off, this could be a vicious circle. So before you launch your  Amazon product  and fail miserably, take our advice. Read on… Start 7 Days Trial Pack Boost your Amazon sales and Product Reviews GET FREE DEMO Pick a Rank-able...

Amazon is getting competitive, nevertheless for 2019 too. Furthermore, selling on Amazon will turn out to be highly competitive than before. Focus on private label products Retail arbitrage turns out distressing because of the huge competition it holds. And, it is comparatively easy for anyone to source a well-known brand and re-sell it on Amazon. To differentiate yourself from others, try your hands on private label products. There are a lot of advantages you can derive from private labeling. Firstly, you are fostering a brand for yourself. Secondly, you can escape a lot of competition until a new player sneaks in. Understand Amazon product SEO Once you understand how Amazon search algorithm works, you can excel in selling on Amazon. Of Course, everyone knows keywords play an important role in crawling your products on search results. But it is not the only factor. There are a lot of determinants Amazon SEO considers for product ranking and sellers need to focu...

This blog will take you through few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions. Helps Amazon sellers to understand the geographic reach for the products Understanding Geolocation of customers will get you a clear picture of where maximum and minimum sales come from. And also, will give you an idea of where you have no reach for your products. Helps Amazon sellers to run promotional campaigns more effectively Here I refer promotional campaigns, as retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage  Insight Mailer’s promotional campaigns that can be tailored to target a particular geography. This way, you can prevent rolling out irrele...

Each and every seller on Amazon aims for the bestseller badge. Here are a few best practices that can be incorporated into your business activities to achieve the same Competitively price your products For a dynamic marketplace like Amazon, pricing of the product should also be dynamic. Fixing product price at a constant value cannot bring in sales for your products. Full-fledged analysis of the market trends is highly important when pricing your products. And also, if it is not done on a continuous basis, it is a major flaw. To improve sales ranking on Amazon, sellers have to price their products competitively in the market. Maintain a good seller metrics Amazon considers the performance of earlier sales as one of the important factors to reward sellers with the bestseller badge. Maintaining a good sales history can help you win the bestseller badge Escape A-Z Guarantee claim A-Z Guarantee claims are raised by buyers against sellers who fail to deliver the produc...

For anyone who is selling on Amazon, receiving feedback and reviews is a part of the business. Some may consider it as an integral element, some may consider it an optional element. I will take you through few points why Amazon seller feedback and product reviews are integral, and not an optional part of your Amazon business Amazon seller feedback and product reviews may convince future buyers to make a purchase When potential buyers are going through the product, they definitely read what other buyers have said about your product and sales service. Any feedback or review that is positive can convince new potential buyers to confidently make a purchase from you. If the seller feedback or product review is negative, they may shift to other buyers with good feedback and end up purchasing from them. In this way, you may lose new buyers. Seller feedback and product reviews increase Amazon seller rating Amazon rates their sellers based on few factors, one being negative ...

It is typical to get panic when you hear the term negative feedback. But what if I say negative feedback are good if it is handled perfectly? Here are a few reasons why negative feedback can be good  An opportunity to understand customers expectations Amazon feedback and reviews clearly state customers expectations. They tend to leave a negative feedback when you fail to meet their expectations. You can take this as an opportunity to analyze and understand their needs and expectations.  After having a clear understanding of your customers, always make sure you take an extra effort to provide an improvised version of the product or sales services that can match up to their expectations. An opportunity to understand your flaws and learn from it There can be a few reasons behind the screens for a negative feedback or review. Never assume the reason for yourself. You can take this as an opportunity to communicate with your buyers and understand the actual reaso...

Negative feedback and reviews can let down your credibility and trustworthiness as a seller. It will further bring down your future sales. You can escape negative feedback and reviews by following a few simple yet effective ways. Quality first Always make sure you are selling good quality products on Amazon. For categories like electronic items that require guarantee and warranty details, it is important to list them. If your product is expected to work for 6 months, it sets expectations in the mind of customers. What is it stops working in the first week of purchase? This leaves the customers discontented with the purchase and they may tend to leave a negative review. So always make sure to deliver good quality products on Amazon. Describe the product accurately When customers are going through your product page, there is an expectation developed in their minds. When there is a setback in the expectations, they may tend to leave a negative review. So, always display...

Add a Personal Touch to email Your customer shouldn't feel that a machine is sending out emails. If he/she feels so, there is no way that he clicks through the message. And the email campaign will end up with low conversion rate. This isn’t what you expect from an email campaign.  Right? To give your customer a feeling that the email is addressed to him/her, it is important to personalize the emails. Personalization can be in the form of adding the receiver’s first name in the message. Though you are utilizing email templates, it is advisable to customize it with respect to the audiences. This can add a personal touch to your emails. Frame a Catchy Subject Line The subject line is the first thing that catches the eyes of your customers. Frame a subject line that triggers them to open the email. This can make sure that you get the maximum open rate for the email campaigns. Create Mobile Responsive E-mails Around 70% of the people use mobile to access ...