How to win best seller rank on Amazon?

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Each and every seller on Amazon aims for the bestseller badge. Here are a few best practices that can be incorporated into your business activities to achieve the same

Competitively price your products


For a dynamic marketplace like Amazon, pricing of the product should also be dynamic. Fixing product price at a constant value cannot bring in sales for your products. Full-fledged analysis of the market trends is highly important when pricing your products. And also, if it is not done on a continuous basis, it is a major flaw. To improve sales ranking on Amazon, sellers have to price their products competitively in the market.

Maintain a good seller metrics


Amazon considers the performance of earlier sales as one of the important factors to reward sellers with the bestseller badge. Maintaining a good sales history can help you win the bestseller badge

Escape A-Z Guarantee claim


A-Z Guarantee claims are raised by buyers against sellers who fail to deliver the product within EDD (End of the Delivery Date) or if a seller delivers bad quality products. Any claims raised against the seller can let down the chances of winning the bestseller badge.

The lower order defect rate


Any order that is canceled or returned is covered under order defect rate. Higher the order defect rate, lower is your chance of winning the bestseller badge and vice-versa.

Positive customer reviews on Amazon


Positive seller feedback and product reviews indicate good sales performance history, which means that the buyers are satisfied and happy about their purchase experience.

Studies show that only a few happy customers on Amazon leave a product review. It is because they may be reluctant or sometimes they may even forget to leave a review. In some cases, they may even don't know how and where to leave reviews. On the other hand, if your customers are unhappy about the purchase experience, then they may tend to leave a negative review. But negative reviews can indirectly affect seller reputation.

Though you have taken all possible measures to avoid negative reviews, there may be few situations where you receive a negative feedback. How you react to it is highly important. If you are an Amazon seller selling 50+ products on Amazon, it is difficult to go through all the pages to spot the negative review and take actions accordingly.

Insight Mailer, Amazon feedback and review management tool allows you to manage all your feedback and product reviews on a single dashboard. And also, the tool allows you to automatically request reviews from satisfied customers.

To conclude


Winning the best seller badge is the distinguisher you can set for your products, and it can help to improve your Amazon sales.


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