How to win the buy box on Amazon?

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What does the buy box mean on Amazon?

Amazon buy box refers to a section on the product page which allows buyers to make a purchase via Add to cart or Buy Now.
If you use the desktop to access Amazon, the buy box appears on the right side of the screen. In case you use mobile devices to access Amazon, the buy box appears below the product image.

What makes winning Amazon buy box a dream for all Amazon sellers?

According to recent statistics, there are 3 lakh active seller accounts in Amazon.
As an Amazon seller, you are aware that there are plenty of other sellers who are selling the same products as yours.
Winning the buy box can increase your brand visibility. So, when a buyer is searching for the product on Amazon, your account will be listed at the top that can attract more sales.

What makes you buy box eligible?

In simple words, how well you manage your Amazon business decides your eligibility for winning the buy box.
Amazon has put forward few factors that are tied to your chances of winning the Buy Box.

The factors that make you buy box eligible are

Price of the products

Products that are competitively priced have higher chances of winning the Buy Box.

Amazon seller ratings

Amazon puts customer satisfaction first.
That is why good seller rating is one of the important factors that Amazon considers when it rewards sellers with Buy Box.
Customers usually express their satisfaction level through seller rating.
If you leave the customer with positive purchase experience, they will leave high seller rating, which can boost up your chances of winning the buy box.
On the other hand, if you leave the customer with negative purchase experience, they will leave low seller rating, which can lower down your chances of winning the buy box.

Sufficient Inventory

Amazon doesn’t want any of its customers to feel discontented due to unavailability of stock.
To win the buy box, you must take care that all the products on your selling list have sufficient inventory.

Fulfilment by Amazon

Being an FBA seller is also an added advantage when it comes to winning the buy box.

How can Insight Mailer help you win the buy box?

From the eligibility criteria, it is evident that Amazon seller rating is one of the important factors that Amazon considers for the buy box.
But unfortunately, only a few buyers leave ratings for the purchase. It may be because they forget to leave the rating, or they may don’t know where and how to leave the rating.
To bridge this gap, most of the sellers lean towards Amazon seller and buyer communication tool, Insight Mailer.
It provides a range of professionalized email templates that can be configured to request a rating from Amazon customers. To conclude, buy box can provide higher chances of winning the sales.

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