Insight Mailer

Amazon Account Health About Amazon Account Health Provides a comprehensive idea of how your Amazon account performs. And there are few performance parameters that are tied to your account health. And every seller on Amazon should be aware of these parameters. This can help them manage their business more effectively, as well as escape the risks of account suspensions. Maintaining good account health will determine if you are going to be sustainable and profitable on Amazon. Order Defect Rate Amazon policy is that all sellers maintain ODR rate of less than 1%. ODR consists of 3 different metrics: 1. Negative feedback A buyer can write negative feedback, in case of any impediments in seller fulfilled logistics. For every negative feedback, you receive the ODR percentage increases. So, it is vital to  handle negative feedback perfectly . 2. A-Z Guarantee claim The claims that can be raised by the buyers against sellers, if the product quality is not as committ...

This blog will take you through few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions. Helps Amazon sellers to understand the geographic reach for the products Understanding Geolocation of customers will get you a clear picture of where maximum and minimum sales come from. And also, will give you an idea of where you have no reach for your products. Helps Amazon sellers to run promotional campaigns more effectively Here I refer promotional campaigns, as retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage  Insight Mailer’s promotional campaigns that can be tailored to target a particular geography. This way, you can prevent rolling out irrele...

Each and every seller on Amazon aims for the bestseller badge. Here are a few best practices that can be incorporated into your business activities to achieve the same Competitively price your products For a dynamic marketplace like Amazon, pricing of the product should also be dynamic. Fixing product price at a constant value cannot bring in sales for your products. Full-fledged analysis of the market trends is highly important when pricing your products. And also, if it is not done on a continuous basis, it is a major flaw. To improve sales ranking on Amazon, sellers have to price their products competitively in the market. Maintain a good seller metrics Amazon considers the performance of earlier sales as one of the important factors to reward sellers with the bestseller badge. Maintaining a good sales history can help you win the bestseller badge Escape A-Z Guarantee claim A-Z Guarantee claims are raised by buyers against sellers who fail to deliver the produc...

The blog takes you through few best practices to mark your presence perfectly on Amazon Enhance the way your product is listed Amazon is getting competitive each day with lakhs of products listed and with more than one merchant selling similar kind of products. To convince potential buyers to make a purchase from you, your product page must be impressive and engaging. You can try your hands on Enhanced Brand Content (EBC). Just like the name states, it enhances the way how your product page looks and convinces page visitors to make a purchase from you. This can improve your Amazon sales. Advertise, Advertise.. Anyone can advertise, but an advertising is successful only when it is done right. When it comes to Amazon sponsored product ads, it is very important to perform full-fledged competitive analysis before choosing the keywords to bid for. Product display ads helps you to cross-sell your products and to increase your account visibility Escape from A-Z Guarantee clai...