Can negative feedback be good?

It is typical to get panic when you hear the term negative feedback. But what if I say negative feedback are good if it is handled perfectly?

Here are a few reasons why negative feedback can be good 

An opportunity to understand customers expectations

Amazon feedback and reviews clearly state customers expectations. They tend to leave a negative feedback when you fail to meet their expectations. You can take this as an opportunity to analyze and understand their needs and expectations. 

After having a clear understanding of your customers, always make sure you take an extra effort to provide an improvised version of the product or sales services that can match up to their expectations.

An opportunity to understand your flaws and learn from it

There can be a few reasons behind the screens for a negative feedback or review. Never assume the reason for yourself. You can take this as an opportunity to communicate with your buyers and understand the actual reason.

If the buyer states “Product wasn’t like how it was described”, focus more on your product description and provide accurate details in the description. If the buyer states “ The item was damaged”, focus on your packaging and logistics.

Every reasonable statement from your buyers has something to teach you. Take it as an opportunity to learn and improvise on yourself.

A seller account having only and only positive feedback seems abnormal

Just like the saying goes “No one is perfect”, you can never be perfect every time. Irrespective of taking all the possible and best steps to escape negative feedback, there may be certain situations where you have received negative feedback.

Or some customers may leave feedback that stands in between positive and negative. That is totally okay to receive one or two of them. A seller account that has only positive feedback and reviews looks fake. So few negative reviews are actually good for your seller account. The situations get worse only when you start receiving more number of negative feedback or reviews.

An opportunity to build rapport with customers

Never leave a feedback or review unattended. If it is positive, send them a thank you note. Similarly, if it is negative, take efforts to understand their issue by professionally communicating with them and fix the issue. 

Both of them can be an opportunity to build rapport with your customers, that can further bring repetitive purchases from them.

Looking for Amazon seller software to manage all your feedback and reviews?

You can try Insight Mailer, an Amazon feedback and review management software that keeps you informed when you receive negative feedback and reviews, and you can take corrective actions accordingly. 

Additionally this tool can also help you receive positive feedback from Amazon customers. It provides you professionalized templates that can be tailored to politely request for feedback and reviews.

Wrap up

Every feedback or review from your buyers has something to teach you. So, take it as an opportunity to analyze, learn and build better rapport with your customers.