Branding on Amazon

Optimize your Product Content

Branding on Amazon starts right from listing your products on Amazon. Right from framing the product title, phrasing the product description, displaying the images and videos on Amazon. It is a brilliant move to optimize the product title and description with respect to keywords. When it comes to images and videos, make sure that size and resolution are Amazon recommended.

Take advantage of Amazon ads

You can take advantage of Amazon’s sponsored product ads and product display ads that will help you to build your brand. With sponsored ads, you can also have a control on your ad budget, because you will get paid only for clicks. Here, you need to focus more on choosing the right keywords to bid for. With product display ads, you can increase your brand visibility. 

Play around product pricing

As an Amazon seller, you are aware that there are thousands of other sellers who are selling the same product as yours. When deciding the price for your products, make sure to analyze the prices of other competitors who are selling the same product in the marketplace. Your product’s price will decide how customers perceive your product. High pricing than the nominal value can let down your sales. Similarly, low pricing can let down your product’s worth. So, it is important to make a comparative analysis with other competitors in the marketplace. And also, fixing a constant price for your products will not help, now and then you need to play around pricing. 

Delight your buyers

Just like all other businesses, to stay ahead of the competition and to be uniquely identified in the marketplace, it is important to put your customers first. Always, make sure to deliver products that are of good quality. If you are a non-fba seller, invest in better packaging and shipping. Keep them informed during order status: Packed, Shipped, Delivered. It is a brilliant move to open up conversations with your buyers to increase your Amazon sales. Ask them how they feel about the purchase. This can help you build better rapport with your buyers. Lastly, don't forget to promote other products on your selling list. This can bring in repetitive purchases from them. 

Make sure you receive good product reviews and ratings

Future buyers will make a purchase from you when they see good reviews and ratings on your product page. And being a private label seller, this is highly important. Taking a few precautionary steps before processing an order can help you gain good product reviews. The first step is making sure your product is of good quality. The second step is making sure that the product is exactly the same way it has been mentioned in the product page, because a minor setback in the expectations, can disappoint the buyers. Even after taking those steps, there may be few circumstances where you receive a negative review from. Getting panic about it, will not work. Try to communicate with your customers about negative feedback and manage them effectively. Understand the issue and try to fix it as early as possible. And also, take is as a learning and make sure you don't repeat it the next time. 

Maximize your Feedback 

Receiving positive seller feedback is a stepping stone to building your brand on Amazon. If you are a non-fba seller, make sure you pack, ship and deliver the products without any damage. This can help you win your customer’s expectations. When they are happy about your service, they are more likely to leave you a positive feedback. Even If they haven’t, you can politely ask them to leave feedback for you. Most of the sellers lean toward Amazon Feedback Management Software like Insight Mailer to automate feedback requests. In addition, Insight mailer provides you with important insights like geographical locations of customers, order status and details of the top and low selling products. Overall, it is Amazon seller tool that can help you to manage your Amazon business.

Plan your logistics

Make a detailed plan for logistics. If you want Amazon to take care of packaging and shipping, register yourself as an FBA seller. If you are planning to have you own logistics team, focus more on providing better packaging and delivery service to your buyers. And, it also important to keep them informed throughout the order: like your item is packed, your item will get delivered to you in 2 business days. Here, you will be in need of a team to handle the emails. And, as it is an monotonous work, they may tend to make an error in sending out emails. What if, you send an email stating “Your item will be delivered in 2 business days” instead of “Your item is packed”. Seems like a terrible error. Isn't it? You can avoid all these chaos, using Insight Mailer. It provides an overall view about your Amazon order status and it also allows you to tailor your emails with respect to order status.