How Amazon sellers can take advantage of automation?

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Are you an Amazon seller, who doesn't have a big team to handle your business. Consider bringing in automation. You can save on manpower, as well as time by automating a few activities. 

Here is a list of activities you can consider automating to run your Amazon business successfully

Pricing your product

As an Amazon seller, you are aware that there are thousands of other sellers who are selling the same product as yours. Your product pricing is one of the factors that a buyer will consider when making a purchase from you.

If you are fixing the product price higher than the competitive price, there are more chances a buyer will shift to another seller who is selling the product at a lower rate than yours. On the other hand, if you are fixing the product price lower than the competitive price, then the perceived value of your product goes down and buyers will not make a purchase from you.

Amazon market is dynamic. Fixing the product price at a constant value is a terrible mistake you make on a dynamic environment like Amazon. You need to constantly adjust your prices to bring in more sales. Again, adjusting product prices includes a complete competitive analysis of other players in Amazon.

Let’s say, you are selling 50+ products on Amazon, can you constantly adjust the prices with respect to market trends? Not possible. Isn't it? Forget about 50 products, you cannot even do it for one single product. If this process is automated, it can turn simple and time-saving on you. There are automated tools available for repricing. And most of the Amazon sellers are leaning toward it to tackle the competition.

Stock Management

Major investment on your side is inventory. And as a reputed seller, it is advisable not to go out of stock. At the same time, investing high on inventory than required is also a flaw. If you are selling only a few products on Amazon, you can keep an eye on the inventory level. But with an increased number of products on your selling list, the process turns out to be tedious

There are automated tools for inventory management that can provide you an alert if you are running low on stock and also it continuously monitors and automatically adjusts the stock count that can be used as a reference number when you are purchasing inventory from your supplier.

Feedback Management

Feedback and reviews are an integral part of your business. Most of the Amazon sellers have an aversion towards negative feedback. But what if I say, negative feedback is for good if you handle it perfectly. A Customer leaves a negative feedback only if there are setbacks from his/her expectations. So you can use it as a learning experience to learn about your customer expectations and improvise on it. And also, make sure you don't commit the same mistake for the next buyer. In addition, if you proactively communicate with your customers and fix the issue at the earliest, they may even change the negative feedback with a positive one.

Positive seller feedback and excellent product reviews can pitch up seller reputation and helps you win the buy box. Unfortunately, only a few satisfied customers leave a feedback. You can take up this opportunity to politely request for feedback.

When you are selling an immense number of products on Amazon, having an eye on feedback and reviews turn out to be tedious. You can use automated feedback management tool like Insight Mailer to get your works well done. Insight Mailer provides you an alert when you receive a negative feedback so that you can take corrective actions immediately. Any negative feedback if addressed within 24 hours, has an eminent advantage. And also, the tool provides a varied range of professionalized templates that can be tailored to politely request for feedback. Additionally, the tool provides important insights like customer geography. Order status, top, and low selling products. You can also run promotional campaigns with Insight Mailer.

Consider using FBA (Fulfillment By Amazon)

You can let Amazon handle picking up, packaging and shipping your products by registering yourself as an FBA seller. This doesn’t come under automation, but it saves a lot of manpower and it can get logistics hassle free on you.

Wrap up

Based on your business requirements, you can consider automating any or all of these activities to run your Amazon business effectively

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