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Showing posts from November, 2018

How to win best seller rank on Amazon?

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Each and every seller on Amazon aims for the bestseller badge. Here are a few best practices that can be incorporated into your business activities to achieve the same Competitively price your products For a dynamic marketplace like Amazon, pricing of the product should also be dynamic. Fixing product price at a constant value cannot bring in sales for your products. Full-fledged analysis of the market trends is highly important when pricing your products. And also, if it is not done on a continuous basis, it is a major flaw. To improve sales ranking on Amazon, sellers have to price their products competitively in the market. Maintain a good seller metrics Amazon considers the performance of earlier sales as one of the important factors to reward sellers with the bestseller badge. Maintaining a good sales history can help you win the bestseller badge Escape A-Z Guarantee claim A-Z Guarantee claims are raised by buyers against sellers who fail to deliver the produc...

Why are seller feedback and product reviews integral part of Amazon business?

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For anyone who is selling on Amazon, receiving feedback and reviews is a part of the business. Some may consider it as an integral element, some may consider it an optional element. I will take you through few points why Amazon seller feedback and product reviews are integral, and not an optional part of your Amazon business Amazon seller feedback and product reviews may convince future buyers to make a purchase When potential buyers are going through the product, they definitely read what other buyers have said about your product and sales service. Any feedback or review that is positive can convince new potential buyers to confidently make a purchase from you. If the seller feedback or product review is negative, they may shift to other buyers with good feedback and end up purchasing from them. In this way, you may lose new buyers. Seller feedback and product reviews increase Amazon seller rating Amazon rates their sellers based on few factors, one being negative ...

How to mark your presence on Amazon?

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The blog takes you through few best practices to mark your presence perfectly on Amazon Enhance the way your product is listed Amazon is getting competitive each day with lakhs of products listed and with more than one merchant selling similar kind of products. To convince potential buyers to make a purchase from you, your product page must be impressive and engaging. You can try your hands on Enhanced Brand Content (EBC). Just like the name states, it enhances the way how your product page looks and convinces page visitors to make a purchase from you. This can improve your Amazon sales. Advertise, Advertise.. Anyone can advertise, but an advertising is successful only when it is done right. When it comes to Amazon sponsored product ads, it is very important to perform full-fledged competitive analysis before choosing the keywords to bid for. Product display ads helps you to cross-sell your products and to increase your account visibility Escape from A-Z Guarantee clai...

Can negative feedback be good?

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It is typical to get panic when you hear the term negative feedback. But what if I say negative feedback are good if it is handled perfectly? Here are a few reasons why negative feedback can be good  An opportunity to understand customers expectations Amazon feedback and reviews clearly state customers expectations. They tend to leave a negative feedback when you fail to meet their expectations. You can take this as an opportunity to analyze and understand their needs and expectations.  After having a clear understanding of your customers, always make sure you take an extra effort to provide an improvised version of the product or sales services that can match up to their expectations. An opportunity to understand your flaws and learn from it There can be a few reasons behind the screens for a negative feedback or review. Never assume the reason for yourself. You can take this as an opportunity to communicate with your buyers and understand the actual reaso...

5 Ways to escape Negative Feedback and Review

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Negative feedback and reviews can let down your credibility and trustworthiness as a seller. It will further bring down your future sales. You can escape negative feedback and reviews by following a few simple yet effective ways. Quality first Always make sure you are selling good quality products on Amazon. For categories like electronic items that require guarantee and warranty details, it is important to list them. If your product is expected to work for 6 months, it sets expectations in the mind of customers. What is it stops working in the first week of purchase? This leaves the customers discontented with the purchase and they may tend to leave a negative review. So always make sure to deliver good quality products on Amazon. Describe the product accurately When customers are going through your product page, there is an expectation developed in their minds. When there is a setback in the expectations, they may tend to leave a negative review. So, always display...