Insight Mailer

As a seller, when you look into the Services tab on your Amazon Seller Central account, there are a lot of choices that are available in front of you. And it is generally typical, to feel perplexed when choosing the right service provider for Amazon services. Before getting into how to choose the best service provider, I will take you through the type of services that are listed in Amazon Seller Central. Imaging Lists the profile of service providers who are involved in product photography, photo editing who delivers sales-ready and high-quality images for the marketplace. Cataloging Lists the profile of service providers who are involved in the complete product listing with keyword enriched product title, description, and digital visuals. Account Management Lists the profile of service providers who offer everyday seller central operations and its insights. Advertising Optimization Lists the profile of service providers who are involved in ful...

Amazon is getting competitive, nevertheless for 2019 too. Furthermore, selling on Amazon will turn out to be highly competitive than before. Focus on private label products Retail arbitrage turns out distressing because of the huge competition it holds. And, it is comparatively easy for anyone to source a well-known brand and re-sell it on Amazon. To differentiate yourself from others, try your hands on private label products. There are a lot of advantages you can derive from private labeling. Firstly, you are fostering a brand for yourself. Secondly, you can escape a lot of competition until a new player sneaks in. Understand Amazon product SEO Once you understand how Amazon search algorithm works, you can excel in selling on Amazon. Of Course, everyone knows keywords play an important role in crawling your products on search results. But it is not the only factor. There are a lot of determinants Amazon SEO considers for product ranking and sellers need to focu...

Not every customer who purchased products on Amazon leaves feedback, product review or seller rating.  If 100 customers purchased products from you on Amazon, only 5 of them leave seller feedback. It is because of two main reasons.  They may forget to leave feedback, or they may don't know where and how to leave feedback.  The same is applicable to product reviews as well as seller ratings. Insight Mailer, an Amazon seller and buyer communication tool that helps to manage Amazon feedback, product reviews, and seller ratings on a single dashboard. How to get more feedback on Amazon? Insight Mailer can be tailored in a perfect way to increase feedback on Amazon . The tool has a wide range of professionalized templates with the perfect link to request seller feedback from Amazon customers.  This way, you have higher chances to improve feedback on Amazon . And, more seller feedback on Amazon that are good/positive is a bottom-line requireme...

To increase reviews and ratings on Amazon , simply ask for it.  It is very typical that most of the Amazon sellers do not leave reviews. And there are a few reasons why they don’t. Firstly, there are chances they don't know where and how to leave review or rating.  Secondly, they may even forget to write the review. If you can fill this gap, then there are higher chances you may get more reviews and ratings on Amazon. But let’s say, you are selling 50+ products on Amazon. Is it really possible to address every single customer to write a review for you? The possibilities are low.  And will definitely be tedious and time-consuming.  And when performing on regular basis, it turns out monotonous and even the most experienced person tend to commit mistakes. I will run you through a simple mistake that you commit during the process. What if you had sent an email comprising “Thank you for purchasing denim.  How do you like the produ...

I have heard every seller stating “I want to increase my Amazon sales” . Amazon being a competitive market with a lot of sellers, continuous as well as smart efforts are required from sellers end to boost sales on Amazon. Identify unique products to sell If you choose common products to sell on Amazon, you will be one among the thousands of other sellers. But if you choose a unique product to sell, you can at least escape the competition until a new entrant peeks in. Most importantly, never conclude that “I can be successful on Amazon only if I sell unique products”. It can just improve your chances of achieving more sales. Even if you are selling similar or same product like yours, if you pay attention to other important factors, then you can definitely improve your sales on Amazon. Pay attention to the product listing Product listing, if done rightly can improve your product’s chances of ranking higher on the search results. Adding relevant and competitive ke...

This blog will take you through few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions. Helps Amazon sellers to understand the geographic reach for the products Understanding Geolocation of customers will get you a clear picture of where maximum and minimum sales come from. And also, will give you an idea of where you have no reach for your products. Helps Amazon sellers to run promotional campaigns more effectively Here I refer promotional campaigns, as retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage  Insight Mailer’s promotional campaigns that can be tailored to target a particular geography. This way, you can prevent rolling out irrele...

Each and every seller on Amazon aims for the bestseller badge. Here are a few best practices that can be incorporated into your business activities to achieve the same Competitively price your products For a dynamic marketplace like Amazon, pricing of the product should also be dynamic. Fixing product price at a constant value cannot bring in sales for your products. Full-fledged analysis of the market trends is highly important when pricing your products. And also, if it is not done on a continuous basis, it is a major flaw. To improve sales ranking on Amazon, sellers have to price their products competitively in the market. Maintain a good seller metrics Amazon considers the performance of earlier sales as one of the important factors to reward sellers with the bestseller badge. Maintaining a good sales history can help you win the bestseller badge Escape A-Z Guarantee claim A-Z Guarantee claims are raised by buyers against sellers who fail to deliver the produc...

For anyone who is selling on Amazon, receiving feedback and reviews is a part of the business. Some may consider it as an integral element, some may consider it an optional element. I will take you through few points why Amazon seller feedback and product reviews are integral, and not an optional part of your Amazon business Amazon seller feedback and product reviews may convince future buyers to make a purchase When potential buyers are going through the product, they definitely read what other buyers have said about your product and sales service. Any feedback or review that is positive can convince new potential buyers to confidently make a purchase from you. If the seller feedback or product review is negative, they may shift to other buyers with good feedback and end up purchasing from them. In this way, you may lose new buyers. Seller feedback and product reviews increase Amazon seller rating Amazon rates their sellers based on few factors, one being negative ...

The blog takes you through few best practices to mark your presence perfectly on Amazon Enhance the way your product is listed Amazon is getting competitive each day with lakhs of products listed and with more than one merchant selling similar kind of products. To convince potential buyers to make a purchase from you, your product page must be impressive and engaging. You can try your hands on Enhanced Brand Content (EBC). Just like the name states, it enhances the way how your product page looks and convinces page visitors to make a purchase from you. This can improve your Amazon sales. Advertise, Advertise.. Anyone can advertise, but an advertising is successful only when it is done right. When it comes to Amazon sponsored product ads, it is very important to perform full-fledged competitive analysis before choosing the keywords to bid for. Product display ads helps you to cross-sell your products and to increase your account visibility Escape from A-Z Guarantee clai...

It is typical to get panic when you hear the term negative feedback. But what if I say negative feedback are good if it is handled perfectly? Here are a few reasons why negative feedback can be good  An opportunity to understand customers expectations Amazon feedback and reviews clearly state customers expectations. They tend to leave a negative feedback when you fail to meet their expectations. You can take this as an opportunity to analyze and understand their needs and expectations.  After having a clear understanding of your customers, always make sure you take an extra effort to provide an improvised version of the product or sales services that can match up to their expectations. An opportunity to understand your flaws and learn from it There can be a few reasons behind the screens for a negative feedback or review. Never assume the reason for yourself. You can take this as an opportunity to communicate with your buyers and understand the actual reaso...