How to handle Amazon feedback, reviews and ratings legitimately?

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As a seller, you are aware of the consequences negative feedback can create. It can bring down seller credibility and trustworthiness, which can negatively impact Amazon sales. Handling them perfectly can bring down its consequences to a certain extent.


On the other hand, positive seller feedback and product reviews are one of the important determinants that Amazon considers for rewarding sellers with the buy box and improving product’s position on Amazon search results. To improve the buy box percentage and product ranking, it is highly vital to get more positive feedback and reviews on Amazon.

 Tips to remove negative seller feedback, legitimately


Are you looking for some ways to remove negative feedback on Amazon? We will take you through a few ways, that are legitimate as well as effective to get the negative seller feedback removed. 

It would be illegitimate,


● If you offer freebies or discounts to get the negative feedback removed

● If you continuously annoy the buyers, requesting them to remove the negative feedback (or) command them

 Tips to get more feedback on Amazon, legitimately


To get seller feedback on Amazon, you can simply ask for it more politely and professionally. This can be achieved via a sequence of emails.

First, you need to establish a rapport with them. You can start your conversations by communicating with them about their recent purchase experience:

For example,

Hi Alice,
Thank you for your order (Product name)
I would like to get in touch with you, to figure out if you are completely happy about your recent order. If you notice any kind of issues with packaging or shipments, revert back to us.
We will take all the opportunities to make it right.

Secondly, you can send an email requesting them to leave feedback
For example,

Hi Alex,
If you are satisfied about the (product name) packaging and shipments, Can you spend a minute to leave feedback here?
(Feedback Link)
Few words from your end can help us serve you better.

 It would be illegitimate,


● If you add any kind of reference like a link, that drives traffic off Amazon

● If you intend to offer discounts or offers in exchange for feedback

Tips to improve ratings on Amazon, legitimately


Ratings are the ones that capture the eyes of the buyers. 4 or 5 stars on the product page are highly compelling and can provide a sense of trustworthiness to the future potential buyers. To increase ratings on Amazon, you can ask for it but in a more professionalized way as per Amazon guidelines. This can be achieved through a simple mail stating,

If you are happy about your recent purchase (product name),
Would you take some time to rate our service?
A little of your time would help us serve better.

If you are a private label seller, aim to get product reviews on Amazon legitimately


If you are into retail arbitrage, the comments that fall under the product review section comes even from buyers who haven’t made a purchase from you. But if you are a private label seller, product reviews are highly vital because they truly represent your products worthiness.

To get product reviews on Amazon,

You can request reviews through product inserts

1.Along with your package, you can add a product insert card stating,

Your opinions are highly appreciated.
If you are happy about the purchase, kindly take a minute to review us.
Few brief words from your end go long way.

2.You can professionally request reviews from buyers through a sequence of emails

First, you need to establish a rapport with them. You can start your conversations by communicating with them about their shopping Experience:

For example,

Hi Alice,
Thank you for your order (Product name)
I would like to get in touch with you, to figure out if you are completely happy about the product. If you notice any issues, kindly revert back to us.

Secondly, you can send an email requesting them to leave a product review.

For example,

Hi Alice,
Hope you are satisfied with your recent purchase (Product name), Can you take a minute to leave a review here?
(Product Review Link)
Few words from your end can help us to a greater extent.

It would be illegitimate,


● If you are hiring reviewers to review the product

● If you are getting reviews from Family and Friends

● If you are offering freebies in exchange for the reviews

● If you are sending too many emails that can be disturbing to the buyers

● If you are adding a reference of any kind, maybe a link that drives traffic off Amazon

Escape account suspensions, by doing it right.

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