3 ways to remove negative feedback on Amazon?

-

1. Amazon will take full responsibility for negative feedback if you are a FBA seller


If you are a registered FBA seller, Amazon takes full responsibility for your product storage, packaging, shipments and customer services.

And hence, any negative seller feedback will be addressed by Amazon with the following message.

This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience.

2.You can contact Amazon to remove negative feedback if the provided feedback violates Amazon guidelines


Amazon has put forward a few guidelines for seller feedback. And, if the feedback provided by buyers violates any of these guidelines, you can contact Amazon to remove the negative feedback.

The feedback is against Amazon guidelines if it falls under any of these below-mentioned categories.

● Review of products mentioned in the seller feedback section
● Any kind of promotional message
● Any kind of offensive language
● Any kind of personally identifiable information

In such cases, sellers can contact Amazon to remove the negative feedback

 3.You can contact the buyer to remove negative feedback


In case you are a non-FBA seller, and a buyer has left negative feedback and if it is justified, you can take all possible actions to rectify the poor reputation that it can bring in.

You can contact the buyer by sending a series of emails to them. And definitely, the mail should cover apology for the inconvenience as well as a valid and justifiable reason for it. Plus, it is highly vital to add corrective action or the assistance that you can cater to regain the confidence level of the buyers.

The email can be as follows:

Hello buyer name,

We understand that you were expecting the delivery on or before (EDD)

There has been a delay due to (reason)

We truly apologize for the inconvenience and we will provide you with full assistance to avoid further complications

Please allow (3-5 business days) for the delivery of the product

If there is anything more we can assist you with, kindly share it with us.

This way, it will build trust in the mind of buyers and there are chances they will remove negative feedback. And in some cases, they will even remove negative feedback on Amazon and replace it with a positive one.

On the other hand, if the customer hasn’t responded to your mail or hasn’t removed negative feedback, then you can reply back to the feedback publicly.

The message can be as follows:

We are truly sorry for the inconvenience caused. It was because (reason), We have provided the complete details in an email. Please get back to us for any kind of further assistance.

This message can deliver a piece of information to the dissatisfied buyer as well as to the future potential buyers that you value them and you are committed to providing reliable sales services.

Not to miss, with respect to Amazon guidelines, negative feedback can be removed on or before the 60th day from the posted day.

For instance, you are selling 50+ products on Amazon. It will consume a manpower and a lot of time to go through which of your product orders have received negative feedback. After which, drafting emails with exact details: mentioning the order id, product name with precise reasons requires a lot of efforts. What if, you send an entirely different order id/ product name to a customer. This will annoy the customer even more. This is where Insight Mailer fits in. The Amazon feedback management tool provides notifications as and when you receive negative feedback and allows you to take corrective actions through professionalized email templates. Seems simple and straightforward?

To conclude:


Negative feedback on Amazon can lower down buy box percentage and product ranking. And also, it lets down buyers confidence level and can negatively affect their purchase decisions. And all of these can pull down Amazon sales. All these complications can be avoided by paying attention to negative feedback.


Comments

Post a Comment

Popular posts from this blog

Best practices for e-mail campaigns - Insight Mailer

-
Image
Add a Personal Touch to email Your customer shouldn't feel that a machine is sending out emails. If he/she feels so, there is no way that he clicks through the message. And the email campaign will end up with low conversion rate. This isn’t what you expect from an email campaign.  Right? To give your customer a feeling that the email is addressed to him/her, it is important to personalize the emails. Personalization can be in the form of adding the receiver’s first name in the message. Though you are utilizing email templates, it is advisable to customize it with respect to the audiences. This can add a personal touch to your emails. Frame a Catchy Subject Line The subject line is the first thing that catches the eyes of your customers. Frame a subject line that triggers them to open the email. This can make sure that you get the maximum open rate for the email campaigns. Create Mobile Responsive E-mails Around 70% of the people use mobile to access
Read more

Best things to get positive feedback and reviews on Amazon

-
Image
Every seller aspires to get more and more  positive feedback and reviews. And it is truly achievable if you follow a few best practices. List your product accurately You will get positive reviews when you had met customer expectations. With Amazon, you can only provide a virtual representation of the product. You cannot provide the touch and feel of the product. So it is very important to accurately list your product contents. Develop a keyword-rich product title and description. As product title is the first thing that catches the eyes of the customers, it is important to provide important pieces of information in the title. Most of the buyers read out entire product description before making a purchase. So, it is advisable to mention all the details of the product like colour, appearance, material, and size. Images and videos with perfect resolution can give a better virtual representation of the product. All these sets expectations in the customer’s mind and when
Read more

Branding on Amazon

-
Image
Optimize your Product Content Branding on Amazon starts right from listing your products on Amazon. Right from framing the product title, phrasing the product description, displaying the images and videos on Amazon. It is a brilliant move to optimize the product title and description with respect to keywords. When it comes to images and videos, make sure that size and resolution are Amazon recommended. Take advantage of Amazon ads You can take advantage of Amazon’s sponsored product ads and product display ads that will help you to build your brand. With sponsored ads, you can also have a control on your ad budget, because you will get paid only for clicks. Here, you need to focus more on choosing the right keywords to bid for. With product display ads, you can increase your brand visibility.  Play around product pricing As an Amazon seller, you are aware that there are thousands of other sellers who are selling the same product as yours. When deciding the price f
Read more