What are some common Amazon seller mistakes and how to avoid them?

-
Selling on Amazon is getting competitive with the vast number of sellers trying to sell their products. Avoiding some common mistakes can help you move forward and be profitable.


Inaccurate product listings


Your products might not be visible to potential buyers if you are listing the products on incorrect product categories, because Amazon algorithm makes product search easier by organizing search based on categories.

And also, since product page is the only way you can communicate with your potential buyers, providing complete and accurate product description is key for good selling. So, always make sure to catch up on all the required pieces of information when describing the product. Adding promotional content or freebies/discount details on product title or description is against Amazon guidelines.

More importantly, missing out on keywords can affect your product visibility on the search results, which can be avoided through a full-fledged keyword analysis and incorporating the relevant keywords in the product content.

And also, to improve product visibility, you need to concentrate on the format of the product title: Brand name, product name, product material/ingredients, product color/size & quantity

How good is your product listings to drive in sales? Not sure? We will help you analyze your product listings and work on improvements. Contact us @ +91 7708246464 (or) drop an email to info@altiussolution.com

Poor inventory management


Inventory management is very important because of two main reasons. Firstly, you cannot promise a customer to deliver something which you cannot, because you don’t have the product on stock. So carefully update the inventory status in the seller central account. And, by being out of stock for your products, the product page is pushed towards the end of the search results and it will take some considerable amount of time to get back to your actual position.

Secondly, you cannot procure and store more quantity of products that are slow-moving. This will add to the warehouse storage and maintenance cost. To escape all these extra costs, analyze your slow-moving products and work on the procurement plan accordingly.

  Improper planning of fulfillment


Many potential buyers prefer quicker two days delivery. If the product is not listed as prime they look for shipping duration and cost before making a purchase decision. Some sellers may not know which shipping methodology - MFN or FBA to go forward with.

To put it simple, sellers who have good warehousing facilities and can offer fast, low cost and reliable fulfillment can go for MFN (Merchant Fulfilled Network). On the other hand, sellers who wish to extend their sales throughout India can opt for FBA, by storing their products on multiple Amazon FBA warehouses.

Paying less attention to seller feedback and product reviews


Every customer today checks for reviews from their peer purchasers to make a good decision. If the product has no reviews or negative reviews they are not likely to be added to cart.

In case of negative product reviews, take time to analyze the problem and acknowledge the customer with some help. When you get an enquiry about a product try to get back to them within 24 hours. If customers don’t get any reply they might not seek for your product. The same is applicable for negative feedback. We will take you through - How to handle negative feedback on Amazon. (Blog link: https://www.insightmailer.com/3-ways-to-remove-negative-feedback-on-amazon/)

On the other hand, if you had delighted the buyers and still haven’t received product reviews on Amazon, you can professionally ask for it. This process can be automated using Insight Mailer, that aids to get more product reviews on Amazon.

A note: Freebies or discounts in exchange for positive seller feedback and product reviews are strictly against Amazon guidelines.

Not framing clear return/exchange policies


You will run across buyers who will return/exchange the item and an unclear return/exchange policy may lead to chaos. So it is better to frame clear return/exchange policies for your products.

Never intend to drive traffic to your own Ecommerce store via Amazon


Driving Amazon traffic to your own eCommerce store is against the policies and can lead to account suspension. So avoid using your Ecommerce store URL in the product title, product content, or on any other places in your Amazon profile.

 Violation of Amazon rules and regulations


Be aware of all Amazon guidelines and keep yourself updated with it because guidelines keep changing. Violation of any guidelines can lead to account suspension and you may not be able to sell on Amazon again.

Avoid these mistakes to be successful on Amazon.

Comments

Post a Comment

Popular posts from this blog

Best practices for e-mail campaigns - Insight Mailer

-
Image
Add a Personal Touch to email Your customer shouldn't feel that a machine is sending out emails. If he/she feels so, there is no way that he clicks through the message. And the email campaign will end up with low conversion rate. This isn’t what you expect from an email campaign.  Right? To give your customer a feeling that the email is addressed to him/her, it is important to personalize the emails. Personalization can be in the form of adding the receiver’s first name in the message. Though you are utilizing email templates, it is advisable to customize it with respect to the audiences. This can add a personal touch to your emails. Frame a Catchy Subject Line The subject line is the first thing that catches the eyes of your customers. Frame a subject line that triggers them to open the email. This can make sure that you get the maximum open rate for the email campaigns. Create Mobile Responsive E-mails Around 70% of the people use mobile to access
Read more

Best things to get positive feedback and reviews on Amazon

-
Image
Every seller aspires to get more and more  positive feedback and reviews. And it is truly achievable if you follow a few best practices. List your product accurately You will get positive reviews when you had met customer expectations. With Amazon, you can only provide a virtual representation of the product. You cannot provide the touch and feel of the product. So it is very important to accurately list your product contents. Develop a keyword-rich product title and description. As product title is the first thing that catches the eyes of the customers, it is important to provide important pieces of information in the title. Most of the buyers read out entire product description before making a purchase. So, it is advisable to mention all the details of the product like colour, appearance, material, and size. Images and videos with perfect resolution can give a better virtual representation of the product. All these sets expectations in the customer’s mind and when
Read more

Branding on Amazon

-
Image
Optimize your Product Content Branding on Amazon starts right from listing your products on Amazon. Right from framing the product title, phrasing the product description, displaying the images and videos on Amazon. It is a brilliant move to optimize the product title and description with respect to keywords. When it comes to images and videos, make sure that size and resolution are Amazon recommended. Take advantage of Amazon ads You can take advantage of Amazon’s sponsored product ads and product display ads that will help you to build your brand. With sponsored ads, you can also have a control on your ad budget, because you will get paid only for clicks. Here, you need to focus more on choosing the right keywords to bid for. With product display ads, you can increase your brand visibility.  Play around product pricing As an Amazon seller, you are aware that there are thousands of other sellers who are selling the same product as yours. When deciding the price f
Read more