What are the best solutions for Amazon business?

-
Ultimately any solution should focus on boosting sales on Amazon. And, with a huge competition that Amazon holds, improving sales does not come easy.


Firstly, I will speak about a solution that can help you re-engage with your existing customer base. Employing perfect strategies to re-engage your existing customer base is highly essential in today’s market. In lieu to the immense competition that Amazon holds, acquiring new customers is difficult. Insight Mailer, an Amazon customer engagement tool allows you to run promotional (retargeting campaigns) to your existing customer base and can be tailored with respect to various parameters like customer geolocation, high/low selling products. The campaigns are aimed to promote other products on your selling list to them through professionalized email templates, thus increasing sales. You can also tap your repeat customers separately by offering some special discounts and offers to them.

Furthermore, to improve sales on Amazon there are two important strategies you can count on

1. Try to win Amazon buy box
2. Take all possible actions to get your products listed on the first two pages of the Amazon search results

And, both of these involve logical efforts to experience gradual improvements.


I will try to put it simple over here. Amazon rewards a seller with buy box based on few factors

● Product pricing - More competitively your product is priced, higher is your chance of winning the buy box
● Amazon seller rating - Higher the seller rating, higher is your chance of winning the buy box
● Adequate inventory - Managing inventories perfectly well can improve your chances of winning the buy box
● Fulfillment By Amazon - FBA is not a necessity,  but an added advantage to win the buy box

To read more about it, visit our blog on “How to win buy box on Amazon” (Blog link)

Similarly, you need to understand Amazon algorithm to improve product ranking on search results

Here are a few factors that Amazon considers for crawling your products organically with respect to the potential buyers search request.

● Pricing of the products - Products that are competitively priced have higher chances of getting listed on the top of the product page
● History of sales - Better the performance of earlier sales, higher is your product ranking

● Amazon feedback and reviews - Positive feedback and reviews can improve your products visibility on Amazon search results and vice-versa
● Availability of the products - Holding adequate stocks of the product, can improve its position on the search results
● Fulfillment By Amazon - Selling with FBA is an added advantage to improve products visibility on Amazon search results
● Product Content - More relevant the keywords are, higher is your product’s chance of getting crawled by Amazon algorithm

To read more about it, visit our blog on “How to increase product ranking on Amazon” ?


It is highly evident that seller feedback, product reviews, and Amazon seller rating are evidently important to win buy box and increase product ranking on Amazon search results respectively.

Insight Mailer, Amazon seller tool is a full-fledged solution that can improve the possibilities to get more seller feedback, product reviews, and seller ratings on Amazon. The tool works in a simple manner, it acts as a bridge between sellers and buyers. The tool provides a wide range of professionalized templates that allows you to request feedback, product review as well as seller rating from Amazon customers as per Amazon guidelines. This way, there are higher chances that you can increase feedback and reviews on Amazon.

Are you a private label seller?


Are you a private label seller who just started your business on Amazon? Then definitely you need to improve your brand’s visibility to catch up new sales. Don’t worry, we will get you there.

We a team of young experts provide a full-fledged solution for Amazon account management right from creating an Amazon seller central account, brand registry, training new sellers, product listing (Basic + Advanced) that converts visitors to buyers and we also help in perfect planning and execution of Amazon sponsored ads (Link to Altius Website)

And as a private label seller, product reviews are highly integral for your Amazon business as they act as a “virtual salespersons” who speak out to future potential buyers. Positive product reviews speak in favor of you and vice-versa.

Winding up


Just like how Amazon puts customer satisfaction first if you focus on providing the finest purchase experience to your buyers it fetches you more positive reviews on Amazon. And, Insight Mailer is a must needed tool for all private label sellers.


Comments

Post a Comment

Popular posts from this blog

Best things to get positive feedback and reviews on Amazon

-
Image
Every seller aspires to get more and more  positive feedback and reviews. And it is truly achievable if you follow a few best practices. List your product accurately You will get positive reviews when you had met customer expectations. With Amazon, you can only provide a virtual representation of the product. You cannot provide the touch and feel of the product. So it is very important to accurately list your product contents. Develop a keyword-rich product title and description. As product title is the first thing that catches the eyes of the customers, it is important to provide important pieces of information in the title. Most of the buyers read out entire product description before making a purchase. So, it is advisable to mention all the details of the product like colour, appearance, material, and size. Images and videos with perfect resolution can give a better virtual representation of the product. All these sets expectations in the customer’s mind and ...
Read more

How to choose the right service provider for Amazon services?

-
Image
As a seller, when you look into the Services tab on your Amazon Seller Central account, there are a lot of choices that are available in front of you. And it is generally typical, to feel perplexed when choosing the right service provider for Amazon services. Before getting into how to choose the best service provider, I will take you through the type of services that are listed in Amazon Seller Central. Imaging Lists the profile of service providers who are involved in product photography, photo editing who delivers sales-ready and high-quality images for the marketplace. Cataloging Lists the profile of service providers who are involved in the complete product listing with keyword enriched product title, description, and digital visuals. Account Management Lists the profile of service providers who offer everyday seller central operations and its insights. Advertising Optimization Lists the profile of service providers who are involved in ful...
Read more

How to increase product ranking on Amazon?

-
Image
Irrespective of the huge competition Amazon holds, every seller on Amazon aspires to achieve good sales. If your products are listed on the first three pages on Amazon, they have higher chances of sales conversion. Amazon algorithm considers few vital factors to determine the product ranking. Pricing You can boost product ranking on Amazon by competitively pricing the products. On the Amazon marketplace, it is highly important to focus on product pricing. And there are a lot of sellers who are into the same product as yours. By pricing the products competitively, your product has higher chances of hitting the top of the search results. This way, you can win most of the sales opportunities. Amazon feedback and reviews Positive feedback and reviews can improve product ranking on Amazon and vice-versa. So, it is highly required to heed attention and take corrective actions for any negative feedback and review that you recieve, and also try to boost the number of po...
Read more