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Importance of Geo locations for Amazon sellers

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This blog will take you through a few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions. Helps Amazon sellers to understand the geographic reach for the products Understanding the Geolocation of customers will get you a clear picture of where maximum and minimum sales come from. And also, it will give you an idea of where you have no reach for your products. Helps Amazon sellers to run promotional campaigns more effectively Here I refer to promotional campaigns, like retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage Insight Mailer’s promotional campaigns that can be tailored to target particular geography. This way, you can prevent rolling out irrelevant em...
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How to win the buy box on Amazon?

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What does the buy box mean on Amazon? Amazon buy box  refers to a section on the product page which allows buyers to make a purchase via Add to cart or Buy Now. If you use the desktop to access Amazon, the buy box appears on the right side of the screen. In case you use mobile devices to access Amazon, the buy box appears below the product image. What makes winning Amazon buy box a dream for all Amazon sellers? According to recent statistics, there are 3 lakh active seller accounts in Amazon. As an Amazon seller, you are aware that there are plenty of other sellers who are selling the same products as yours. Winning the buy box can increase your brand visibility. So, when a buyer is searching for the product on Amazon, your account will be listed at the top that can attract more sales. What makes you buy box eligible? In simple words,  how well you manage your Amazon business  decides your eligibility for winning the buy box. Amazon has put forward...
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Best Practices for Amazon Seller Feedback request emails

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Know how to ask: There are a few things you need to consider when requesting feedback from customers. You cannot directly jump in and send an email asking them to leave feedback. First, you need to establish a rapport with them. You can start your conversations by communicating to them about their shopping Experience: For example, Hi Alex, Thank you for your recent Amazon order (Product name; Order Number) I would like to get in touch with you, to understand if you are completely satisfied with your order. If you notice any issues with packaging or shipping, get in touch with us. We are here to fix the issue as early as possible. Secondly, you can send an  email requesting them to leave feedback For example, Hi Alex, If you are happy about the product packaging and shipping, Can you spend a few seconds to leave feedback here? ( Feedback Link) Additionally, let them know that their feedback means a lot to you For example, Can you spend a few seconds...
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How to improve seller rating on Amazon?

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Potential buyers usually glance through seller rating before making the purchase decision. Seller rating that is equal to 4, has higher chances of initiating purchase decisions. If the seller rating is low, then the potential buyer may even move to another seller who is selling the same product as yours. This way you will miss out on a sales opportunity. To improve  Amazon seller rating , always aim to delight the customers by providing best of the best purchase experiences Sell only good quality products A good quality product is what a customer expects. Delivering a good quality product can leave the customer satisfied with the purchase experience. This way they will provide good rating for your product and sales service. Provide clear and well-defined product description When a customer goes through the product page, he/she will develop a mental picture of the product. And if a received product is different in size, color or material when compared to the de...
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Best things to get positive feedback and reviews on Amazon

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Every seller aspires to get more and more  positive feedback and reviews. And it is truly achievable if you follow a few best practices. List your product accurately You will get positive reviews when you had met customer expectations. With Amazon, you can only provide a virtual representation of the product. You cannot provide the touch and feel of the product. So it is very important to accurately list your product contents. Develop a keyword-rich product title and description. As product title is the first thing that catches the eyes of the customers, it is important to provide important pieces of information in the title. Most of the buyers read out entire product description before making a purchase. So, it is advisable to mention all the details of the product like colour, appearance, material, and size. Images and videos with perfect resolution can give a better virtual representation of the product. All these sets expectations in the customer’s mind and ...
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How to Improve Your Amazon Seller Feedback Ratings & Reviews?

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As an Amazon seller, it is quite important that you receive  positive feedback ratings and review  for your products. This will help you understand what customers actually feel about your products. It will also assist you in getting new customers for your products. If you are a new seller, you might find this a bit of a challenge. But, there are some simple steps like the ones given below that you can follow to improvise on your Amazon seller rating. Answer Customer Queries Fast Remember, no concern of your customer is so silly to be ignored. You must please all your customers, irrespective of the number of times they have bought products from you. Take that extra effort to answer any query that a customer may have. While you may not be able to respond to a customer immediately, do get back to him or her as soon as possible. It is ideal to have a turnaround time of 24 hours. This can go a long way in improving your relationship with the customer and thereb...
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Smart Tips to Prepare your Brand for Bigger Impact on Amazon Prime Black Friday 2019

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Sale! Discount! Festive Offers! Black Friday! We Indians enjoy crazy shopping sprees, and these phrases always bring out the excitement in us. On November 29 th , Amazon has something amazing in store for all its Indian customers. Amazon brings  Black Friday 2019 , which is going to be a greater hit! Customers will be offered the  best Black Friday deals  of the year. And, as a brand you may want to make the most out of this opportunity. Here are some smart tips that will prepare your brand for the  Black Friday 2019 . Get Ahead of the Crowd Generally, the big retailers start advertising well before the actual day arrives, which means, deals are available in the start of the month that start getting more aggressive as the Black Friday approaches. So ideally if you want your customers to know the  best Black Friday deals  you brand is offering, you must start promoting actively. Customer Reviews Your customers speak for your brand. And,...
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Tips for Amazon Sellers to Increase their Sales

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Are you an Amazon seller who is planning to take your business to the next level? Growing online is getting competitive every day. Just like all other business, key to grow your  Amazon  business is understanding your customers. But how can you really get to know your customers, when they aren’t providing reviews and ratings. Clever move on your reviews and ratings When it comes to Amazon, it is said that only 5 to 8% of buyers, leave a review. There are certain unfortunate cases where you leave a buyer with an unsatisfied purchase experience, and 90% of the unsatisfied customers tend to leave a negative review that can let down your seller reputation and futuristic sales. This situation is crucial and how you respond to it is important. It is healthy to professionally communicate with your customers, understand the issue and fix it as early as possible. Once they know that you really care about them, they are more likely to change their  negative...
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How to Manage your Feedback on Amazon?

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Managing your  feedback on Amazon  is very essential for you to establish yourself as a much sought after seller on the online platform. Depending on the volume of feedback you get, you can either do this manually or deploy the services of a feedback software like Insight Mailer to help you with this. Getting a good count of positive feedback can increase your chance of being in a buyer’s good books. After all, who doesn’t like to hear a compliment for their products and/or services? This can also in turn increase seller ratings and get you more customers. The following are some ways you can Manage your Feedback on Amazon Get in touch with the customer personally Personal interaction with the buyer can do wonders. Include a note along with the product requesting him/her to leave feedback about your service. Do not forget to mention the link on the Amazon website where you would like the feedback to be posted. If you receive positive feedback, do make it a pract...
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Importance of keywords selection on Amazon

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Amazon now sells millions of products in India and worldwide. When you have a product on amazon, be almost certain you are going to face tough competition from other sellers selling the same or same kind of products. So how do you differentiate yourself or be the first one to be shown to your potential customers? The answer is to have used a proper and most common used keyword as part of your product description. Today shoppers do not filter their search by category. They simply go to the search bar and type their description of what they need. If the exact words are present in your product description, your product will be among the first few to pop up on their screen. And hence your product gets its viewership. This ultimately leads to  improving your   Amazon sales. Types of keywords A brand needs to first identify the keywords it resonates best with. Next use terms that are common language but still describes its product. A mix of both will help rank you...
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