Importance of Geo locations for Amazon sellers
This blog will take you through a few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions. Helps Amazon sellers to understand the geographic reach for the products Understanding the Geolocation of customers will get you a clear picture of where maximum and minimum sales come from. And also, it will give you an idea of where you have no reach for your products. Helps Amazon sellers to run promotional campaigns more effectively Here I refer to promotional campaigns, like retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage Insight Mailer’s promotional campaigns that can be tailored to target particular geography. This way, you can prevent rolling out irrelevant em