Insight Mailer

This blog will take you through a few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions. Helps Amazon sellers to understand the geographic reach for the products Understanding the Geolocation of customers will get you a clear picture of where maximum and minimum sales come from. And also, it will give you an idea of where you have no reach for your products. Helps Amazon sellers to run promotional campaigns more effectively Here I refer to promotional campaigns, like retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage Insight Mailer’s promotional campaigns that can be tailored to target particular geography. This way, you can prevent rolling out irrelevant em...

What does the buy box mean on Amazon? Amazon buy box  refers to a section on the product page which allows buyers to make a purchase via Add to cart or Buy Now. If you use the desktop to access Amazon, the buy box appears on the right side of the screen. In case you use mobile devices to access Amazon, the buy box appears below the product image. What makes winning Amazon buy box a dream for all Amazon sellers? According to recent statistics, there are 3 lakh active seller accounts in Amazon. As an Amazon seller, you are aware that there are plenty of other sellers who are selling the same products as yours. Winning the buy box can increase your brand visibility. So, when a buyer is searching for the product on Amazon, your account will be listed at the top that can attract more sales. What makes you buy box eligible? In simple words,  how well you manage your Amazon business  decides your eligibility for winning the buy box. Amazon has put forward...