Insight Mailer

Add a Personal Touch to email Your customer shouldn't feel that a machine is sending out emails. If he/she feels so, there is no way that he clicks through the message. And the email campaign will end up with low conversion rate. This isn’t what you expect from an email campaign.  Right? To give your customer a feeling that the email is addressed to him/her, it is important to personalize the emails. Personalization can be in the form of adding the receiver’s first name in the message. Though you are utilizing email templates, it is advisable to customize it with respect to the audiences. This can add a personal touch to your emails. Frame a Catchy Subject Line The subject line is the first thing that catches the eyes of your customers. Frame a subject line that triggers them to open the email. This can make sure that you get the maximum open rate for the email campaigns. Create Mobile Responsive E-mails Around 70% of the people use mobile to access ...