Insight Mailer

Following are the reasons that can result in getting your Amazon selling privileges at risk. 1.Relatively high Order Defect Rate (ODR) Any order that has not led to a successful transaction is covered under ODR. Amazon policy is that ODR should not exceed 1% of the overall orders. Any exemption can lead to higher chances of getting your account suspended. 2.Shortcomings of product shipments and logistics Amazon places customer satisfaction first.  Any kind of delay in product delivery or mis-shipments is not what a customer is happy about. Hence, these parameters are taken into consideration for determining the performance of the seller. Higher the percentage of delayed or mis-shipments, higher is the chance of getting your selling account suspended. 3.Listing and selling old items as new ones Amazon provides an exclusive opportunity to sell old items, termed as  ‘Refurbished’ . Amazon policy is that the old items have to be sold only through ‘Refurbish...

Product content makes the first sales call   Product content comprises of 3 elements Product title Product description Product images Product Title: Visitors determine the quality of the product page based on the title. Providing right and relevant information in the product title can initiate positive purchase decision. Best practices for product title that converts: Frame the product title in the right format. Let’s say, if the title is in the format: Product Quantity, Brand name, Product name - looks less informative Hence a poorly drafted product title can inversely impact buyer’s decision to purchase the product. For better sales conversions, product title should include Brand name, product name, Color / Size / Quantity in compliance with Amazon guidelines. Maximum product title length: 200 characters Product description:   A good product description delivers the best virtual product experience to the visitors   Best practices for pro...